Adobe Workfront | Web Refresh

We were handed an agency special. At least 30 different hex codes for the same orange. Before we even started, our team did an audit of low-performing pages. We found countless pages we were serving up to be underperforming. From here we took on the challenge of building out our CMS with reusable components, a language that was clear to both design and development, and templates that were high-performing and looked good.

After Workfront was acquired the content was ported to Adobe's website.
Visit the old Workfront website on the webarchive.

Executive Creative Director
Ben Child

Web Design / Photography
Steve Fisher

Scalable design-thinking.

We were handed an agency special. At least 30 different hex codes for the same orange. Before we even started, our team did an audit of low-performing pages. We found countless pages we were serving up to be underperforming. From here we took on the challenge of building out our CMS with reusable components, a language that was clear to both design and development, and templates that were high-performing and looked good.

After implementing the refreshed experience we saw a 13% increase in conversions YoY.