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We were handed an agency special. At least 30 different hex codes for the same orange. Before we even started, our team did an audit of low-performing pages. We found countless pages we were serving up to be underperforming. From here we took on the challenge of building out our CMS with reusable components, a language that was clear to both design and development, and templates that were high-performing and looked good.
After Workfront was acquired the content was ported to Adobe's website.
Visit the old Workfront website on the webarchive.
We were handed an agency special. At least 30 different hex codes for the same orange. Before we even started, our team did an audit of low-performing pages. We found countless pages we were serving up to be underperforming. From here we took on the challenge of building out our CMS with reusable components, a language that was clear to both design and development, and templates that were high-performing and looked good.
After implementing the refreshed experience we saw a 13% increase in conversions YoY.