Adobe Workfront | Web Refresh
We were handed an agency special. At least 30 different hex codes for the same orange. Before we even started, our team did an audit of low-performing pages. We found countless pages we were serving up to be underperforming. From here we took on the challenge of building out our CMS with reusable components, a language that was clear to both design and development, and templates that were high-performing and looked good.
Executive Creative Director: Ben Child
Web Design / Photography: Steve Fisher
After Workfront was acquired the content was ported to Adobe's website.
Visit the old Workfront website on the webarchive. →Scalable design-thinking.
We were handed an agency special. At least 30 different hex codes for the same orange. Before we even started, our team did an audit of low-performing pages. We found countless pages we were serving up to be underperforming. From here we took on the challenge of building out our CMS with reusable components, a language that was clear to both design and development, and templates that were high-performing and looked good.
After implementing the refreshed experience we saw a 13% increase in conversions YoY.
