Quantum Metric | LEAP 2023
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In 2024, LEAP took place in New Orleans, LA. With the theme "Simplicity Reimagined, Efficiency Redefined," we set out to blend the spirit of jazz with the precision of tech. Our goal was to transform an otherwise standard hotel conference room into an immersive and memorable experience. From the first impression to the final moment, the LEAP brand was present in every detail, creating a cohesive journey that felt both intentional and inspired.
LEAP Intro deliverable - motion - Steve Fisher | Script – Mads Herring
Building off the strong brand system we developed in 2023, we were able to move more efficiently and intentionally into the 2024 identity. Our goal was to create a visual experience that felt distinct from the previous year. We introduced a cinematic color palette using cyan and Quantum Metric magenta, setting a bold and modern tone. Repeating shapes and a frosted glass effect became key elements in our system, helping us build layered compositions that felt fresh and dimensional. Even though the designs were created in 2D, the layering approach added depth that translated seamlessly across both digital and physical spaces.
Creative Direction - Michael Moulton | Art Direction, Motion Design - Steve Fisher
Like the previous year, I led the design and production of on-stage graphics and videos, bringing our product visualizations to life in a dynamic, engaging way. I was also on-site to produce video content throughout the event, handling same-day edits to quickly capture and share the energy and key moments from each day. In addition to content creation, I oversaw our hired event photographer, ensuring the visual coverage aligned with our brand and marketing goals.
Every moment of the event included a thoughtful brand touchpoint crafted by the Studio team. From the digital stage screens to product demos and even the award designs, each element was built to reflect the identity and energy of the event. The vibrant spirit of New Orleans came through in all of it, adding depth and authenticity to the experience.
