Quantum Metric - Felix AI
Our product team was figuring out how to incorporate first-to-market AI into our platform. Directed from our CEO, we worked on turning Felix into reality through our brand identity, product, and in many of our touch points.
Creative Director: Michael Moulton
Art Direction, Motion, Video: Steve Fisher, Nick Ritter
Illustration, Design: Steve Fisher, Michael Moulton, Maciej Krupa
Copywriting: Zoe McCook, Mads Herring
Felix AI - Branding & Mascot
Just like every SaaS offering, our product team was figuring out how to incorporate AI into our platform. Our CEO, who was inspired by a fox that visited his backyard frequently, was set on Felix. We were given the task of turning Felix not only into a part of our brand, but also into a mascot that can be used as the face of our AI-powered features. I was in charge of designing the look of Felix. I sketched and concepted the first versions. We handed Felix off to a modeler for the final passes.
Art Direction - Steve Fisher
Web
Our first implementation for Felix was our webinar series. This series was our introduction into how we were going to release our AI offering. Because our product was first-to-industry, we set out to make our landing page to make a big splash. We implemented Spline for the Felix head on the landing page. He added a bit of wow-factor to our series. It was one of our top performing webinars to date.
Art Direction, Web Design - Steve Fisher | Development - Brad Douglas
Explainer #1
Our first implementation for Felix was our webinar series. This series was our introduction into how we were going to release our AI offering. Because our product was first-to-industry, we set out to make our landing page to make a big splash. We implemented Spline for the Felix head on the landing page. He added a bit of wow-factor to our series. It was one of our top performing webinars to date.
Art Direction, Motion – Steve Fisher | Script – Mads Herring
Explainer #2
Our first implementation for Felix was our webinar series. This series was our introduction into how we were going to release our AI offering. Because our product was first-to-industry, we set out to make our landing page to make a big splash. We implemented Spline for the Felix head on the landing page. He added a bit of wow-factor to our series. It was one of our top performing webinars to date.
Art Direction, 3d, Motion – Steve Fisher | 3d, Motion – Nick Ritter | Script – Mads Herring
Out-of-home
We used Felix to gain an audience for potential clients and partners through out-of-home advertising. That included billboards across tech hubs, digital placements around Adobe Summit and Google Next.
Digital Placements - Michael Moulton, Nick Ritter
