Quantum Metric | LEAP 2023
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In 2025, LEAP took place in Phoenix, Arizona. Surrounded by the desert landscape and guided by the theme "Unleash Human Potential," we set out to create a visual identity that captured both the heat and energy of the region. As AI continues to grow in influence, we wanted to emphasize something deeper, that our focus remains on people, and on celebrating human success.
I built the 2025 brand system around elements that reflected the Phoenix setting. This year’s identity was more vibrant, with dynamic, energetic shapes and a richer color palette. The inspiration came directly from the intense Arizona sun and the movement of desert heat, translated into design that felt bold, fresh, and alive.
Art Direction - Steve Fisher | Illustration - Maciej Krupa
Motion - Steve Fisher | Graphic - Maciej Krupa
The landing page for LEAP 2025 was more intentional from the start. I designed the web experience to serve as the first introduction to the brand — a strong, immersive entry point. Big, expressive colors set the tone, echoing the energy and warmth attendees would experience at the live event.
The LEAP 2025 experience was electric. Every touchpoint felt considered and consistent with the larger brand story. Once again, I led on-site video production and managed our event photographer. I also brought our keynote presentations to life, using motion design to elevate static mockups and make our product feel more tangible and real on stage.
LEAP Intro deliverable - motion - Steve Fisher | Script – Mads Herring
